Pre-launch
A smarter buy than a billboard.
Fund a dream… fuel your business. I’m asking businesses to help me buy my dream car, offering premier ad placements, front-row exposure to audiences that actually show up, widespread impressions driving across Florida, and a brand ambassador sharing your story alongside mine for a whole year.
Eighteen placements, one masterpiece.
Eighteen ad placements on one professionally designed wrap to make this more like moving art, not just a string of logos. Drag to spin the car and tap the panels to see its tier.
Select a panel on the car, or any placement in the list below, to see its tier and what it covers.
Illustrative shape only, meant to portray the car.
How it works.
Your ads fund the car
This dream only comes true once enough of the top panels are signed to safely cover the car and its first year, not necessarily all eighteen. Hit that mark, and I buy the car and get to work with a designer and wrap shop. Don’t, and nobody’s charged a cent.
Room for any size business
A national brand and the shop down the street can end up on the same car without either one looking out of place. Three tiers, one design standard.
Designed as one piece
Once the car is sourced, a professional designer pulls every sponsor mark into one cohesive livery, closer to a race car than a bulletin board. Nobody’s logo gets slapped on as an afterthought.
Impressions in-person, and online
Strategic placement of ads is the true value to a brand, and this is no different. This car is more than a social media piece; with an ever evolving list of events, your brand, and our story will be brought to enthusiasts across Florida.
The tiers.
Eighteen spots, with three tiers to fit any budget.
I’m looking for Founding Sponsors, the businesses who believe in the dream before the car is real. Beyond first pick of your placement, Founding Sponsors lock in today’s price before it goes up, plus real recognition: a shoutout in the launch content and a piece of content made just about your brand. Learn more about the tiers below and reach out about securing your spot.
Reserving a spot means signing an agreement and paying a small deposit, refundable in full if the funding goal isn’t reached.
All 18 placements open
Pole Position
4 placementsHighest visibility
$28,000
The four panels that show up in nearly every photo of the car… hood, roof, and both doors. If a picture gets taken, these stand out among the rest.
Front Row
7 placementsIn frame the most
$13,500
Fenders, rear quarters, deck lid, the front splitter, and the windscreen sun strip… the panels that carry the car’s shape and are in most shots.
On the Track
7 placementsLowest barrier to entry
$4,000
Sills, mirrors, diffuser flanks, and spoiler… this is where small businesses get on the car without needing an agency budget.
Why choose a dream over a billboard.
Billboards are in the background. People stop for cars like this.
A billboard is an expensive, one channel fixed spot people drive past. This project is three, running at once: the wrap, everywhere I post about it, and every event I show up to with the car in person. Same budget, one placement, three audiences instead of one.
You’re in the story, not next to it
Anyone could film a supercar, no one can tell our story. This is about making dreams come true, and sharing it with the greater community, highlighting the voices and brands who made it happen. Every build update, every drive, every event, and every video has your mark in the actual frame… not in a pre-roll ad running next to it.
A full season, not a two-week flight
Each placement runs a full year… sourcing the car, the wrap reveal, the first drive, a season of meets and content. You’re in for the whole story, not a burst that’s over before anyone notices it started.
Where this actually happens
attendees at the Amelia Island Concours d’Elegance each spring, up the road in Fernandina Beach.
show and sale vehicles at the Daytona Turkey Run, held every fall and spring at Daytona International Speedway.
vehicles a day on I-95 through Palm Coast, about midway between Jacksonville and Daytona Beach.
vehicles a day on US-1 at the St. Johns County line, right on the way into St. Augustine.
What I’m not selling you
None of this is a promise of impressions. It’s where the car will actually be. The honest trade is right there: below-market pricing because the audience isn’t proven yet. You’re getting in at the ground floor, not after the fact.
The whole thing, documented.
Finding the car, negotiating for it, designing the wrap, the reveal, a full year of driving and meets. I’m filming all of it, the wins and the parts that don’t go to plan. That footage is half of what you’re actually paying for.
Who’s building this.
I’m Lucas. I run Bodhi Communications, a one-person marketing shop based in St. Augustine, handling strategy, web, and campaigns for small businesses and nonprofits. This is my own project, not a client’s, but I built the pricing tiers, the budget model, and this whole pitch the same way I’d build them for a client: real comparables, no invented numbers, nothing promised I can’t back up. That’s also why you won’t find a guaranteed-impressions claim anywhere on this page. I don’t sell clients fake certainty, and I’m not going to sell it to you either.
Two ways in.
This is not a sales page. If you’re interested in partnering or learning more, reach out! Actually reserving a panel means signing an agreement and paying a deposit down the line, not just filling out this form.
This collects interest only. No payment is taken here and nothing on this page is binding. If the funding goal isn’t reached, the car isn’t bought and nobody is invoiced.